Shivam Madaan
Zee Punjabi, the first Punjabi general entertainment channel, has completed 3 glorious years in the industry, entertaining its audience with a mix of movies, music, fiction, and non-fiction shows. As the channel celebrated its third anniversary in the land of magnanimous people, the popularity of its shows has soared to new heights which in turn has helped Zee Punjabi earn a special place in the hearts of the audiences.
From being the only Punjabi GEC in the Punjab market to becoming the No. 1* channel in the region, Zee Punjabi has surely come a long way. Identifying the gap in the market to serve consumers authentic and engaging local stories, Zee Punjabi quickly climbed the charts within a short span of time and now, all 5 fiction shows on the channel are slot leaders in their respective time bands. Such has been the love showered by the audience. In addition to this, the biggest Punjabi celebrities like Sonam Bajwa, Harbhajan Singh, Neeru Bajwa, Gurdas Mann and many more have graced the channel with their presence across shows.
Dil Diyan Gallan Season 2 with Sonam Bajwa became the highest* rated Punjabi celebrity chat show as soon as it was launched Be it Sunanda Sharma’s Shayari or Shubhman Gill’s confession, everyone was talking about Zee Punjabi. If you think, this is enough, well, think again!! The best and biggest Punjabi movies have premiered on the channel and have had record-breaking world television premieres. Saunkan Saunkne broke all records for viewership for a Punjabi movie being aired on TV. Ammy Virk, Sargun Mehta, Gurnam Bhullar, and Sonam Bajwa’s blockbuster movies are available on the channel and have been showered with immense love from the audiences. Zee Punjabi has also become the favourite destination of advertisers as big names in the industry like ITC, Byjus, Dabur, etc. have associated with content on the channel due to the massive reach it offers in Punjab. The buck doesn’t stop here!! Many big surprises are in store for the audience which will be revealed in a timely fashion by the channel.
On the celebratory occasion, when asked about the highlights of Zee Punjabi in the last 3 years, Mr Rahul Rao, Chief Channel Officer, Zee Punjabi, said, “Zee Punjabi has had many highlights in the last 3 years from being the best in the class launch of any GEC to its shows being the highest-rated Punjabi shows, to achieving slot leadership to becoming the no.1 reach platform in the state (devotional content excluded) to the biggest celebrities of Punjab working with us. The biggest win for us though has been the love and affection that the viewers have showered upon us and made us the most loved channel in the state.”
Commenting on the journey of the channel, Mr Amit Shah, Chief Cluster Officer – North, West & Premium Channels, Zee Entertainment Enterprises Ltd said, “We are humbled to see Punjab’s most-loved GEC, Zee Punjabi complete three years of delivering engaging entertainment to audiences across the region. It is encouraging to note that Zee Punjabi has captured the hearts of consumer segments across generations. Our sharp consumer-centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content along with the best of movies has resonated with our viewers across the urban and rural regions, making Zee Punjabi a household name across Punjab. We have created a new world of entertainment for our viewers offering them a diverse range of characters and unconventional stories that has sparked new conversations in society. We aim to further strengthen our mix of offerings as we move forward, to entrench the channel firmly in the audiences’ homes and hearts.”
*Source : BARC India | Pun/Cha | 15+ | Wk 14-52’22 | 0800-2400 hrs | Avg Weekly Rat%
