“India’s appetite for newer plotlines has increased manifold thanks to the 24-7 content machines called OTT,” says Author Abhishek Kapoor.
The proliferation of OTT services like Netflix, Amazon Prime, and Voot is the new major lure for creative brains, drawing them away from writing laboratories, classroom courses, and contests.
Lawyers, engineers, and management specialists are currently making the time or quitting their lucrative 9 to 5 jobs to pursue the new Indian screenwriting gold rush.
The development of Over-The-Top (OTT) platforms like Netflix, Amazon Prime, Voot, Zee 5, and Disney+Hotstar is the new huge attraction for creative minds, drawing them away from writing laboratories, classroom courses, and contests. The viewer market has grown and India’s appetite for newer plotlines has increased thanks to these 24-7 content machines.
After a very long time, content now reigns supreme. And the traditional Bollywood simply cannot provide this need.
Author Abhishek Kapoor is primarily a serial entrepreneur and an international bestselling author. Known for books like The Pride of t20 Cricket, The Selfish Betrayals, 11 Things To Know Before You Turn 35, Author Abhishek Kapoor is the founder of Indian PR and Marketing leader Digital Golgappa, one of the most loved celebrity magazines and personal branding champion The Eagle Eye Network, the most media covered and highly interactive digital book event Cherry Book Awards, popular digital news portal and awareness platform The Update India (formerly known as Jagruk India), a production house named ASK Entertainment, and several others. He has previously worked for organizations like Infosys and Nokia Siemens Networks.
Inspired by the success of Digital Golgappa, several Indian Youngsters are entering into the PR and Marketing Industry, but they are unable to replicate and sustain the growth like their leader Digital Golgappa. The founder of Digital Golgappa, Author Abhishek Kapoor is the trendsetter in the Indian PR and Marketing industry.
Abhishek Kapoor was referred to as the Indian marketing and public relations sector’s trendsetter by DNA India. His success, interviews, news, and much more have been reported by Outlook India, The Week, Hindustan Times, India Today, Dainik Jagran, Amar Ujala, Hindustan, Midday, and over 100 other news outlets.
Interestingly, he is also a blue tick verified on numerous social platforms like Google, Spotify, Goodreads, Amazon etc. His first two books, which were entirely fictional, were highly received by readers. His third book, and his first in the non-fiction genre, is non-fiction. Interestingly, young Indian author Agnibho Mitra wrote a book about Abhishek Kapoor referring to him as the pinnacle of honesty, while American literary sensation Ka’Ron Gaines referred to him as the sibling he hasn’t yet met in his recent book based on Abhishek.
