"Phir Aayi Haseen Dillruba is the craziest story we’ve told so far," Rai teases, hinting at the sequel's explosive continuation of the original's plot. The film is drenched in the kind of pulpy romance and tantalizing masala that Bollywood has sorely missed. The trailer alone has already ignited excitement, proving that this installment is set to surpass the first in every way.

“I have always been passionate about bringing unique and compelling stories to life. 'Phir Aayi Hasseen Dillruba' is undoubtedly Colour Yellow’s craziest story so far. With its blend of intense drama, spicy romance, and intriguing new characters and plots, this sequel promises to deliver the masala that audiences have been yearning for. It doesn’t get pulpier than this. Working with such a talented cast and crew has been an exhilarating journey, and I can't wait for the audience to experience the thrill and excitement.”

Slated for a Netflix release on August 9th, 'Phir Aayi Hasseen Dillruba' is being produced under Rai's esteemed banner, Colour Yellow Productions. Known for backing several critically acclaimed and fan-favorite films like 'Shubh Mangal Saavdhan,' 'Manmarziyaan,' 'Tumbbad,' and 'Shubh Mangal Zyada Saavdhan,' Rai’s production house continues to be a powerhouse of innovative storytelling. Get ready for a cinematic experience that promises to deliver thrills, drama, and romance like never before.

Filmmaker Aanand L Rai has changed the dynamics of Indian cinema by not only creating substantial films that gave a fresh perspective, but he also brought small-town stories to the forefront, diving into the lives of people in the Hindi heartlands. With each of his films, he hit the ball out of the park and left the masses blown away. As the ace filmmaker celebrates his birthday today, here's celebrating the legacy of Aanand L Rai and his production banner Colour Yellow Productions:

Tanu Weds Manu Franchise

Aanand L Rai redefined love stories with the rom-com ‘Tanu Weds Manu’ (2011), which has stood the test of time and strikes a chord with audiences even today. The R Madhavan and Kangana Ranaut starrer is a feel-good, light-hearted entertainer with the hues of romance, drama and humour. In 2015, a befitting sequel to the 2011 classic went on to wreak havoc at the box office. This time, Rai's story was stronger and better, making it a cherished theatrical experience. Apart from being a commercial success, the film was also a critical success and also loved by the netizens who have, time and again, demanded for a trilogy!

Raanjhanaa 

Rai’s way of blending romance, heartbreak and relationship makes this Dhanush and Sonam Kapoor starrer a timeless film that has gained the status of a cult classic. Backed by soulful tracks by AR Rahman set to lyrics by Irshad Kamil, 'Raanjhanaa' is a hard-hitting proof of Rai's sensibilities as a filmmaker, which makes him stand apart in Bollywood. 

Shubh Mangal Saavdhan Franchise

Shubh Mangal Saavdhan is a 2017 romantic comedy directed by R. S. Prasanna and produced by Aanand L. Rai. Revolving around Aayushmann Khurrana’s character who is about to get married, the film navigates on how he deals with erectile dysfunction with his fiancé. The sequel to this, 2020’s Shubh Mangal Zyada Saavdhan, beautifully portrays the lives of two gay men deeply in love, navigating the challenges of gaining familial acceptance. The film delivered memorable performances that added depth to this heartwarming story. Recently, the sequel was also re-released in theatres as a tribute to the ongoing efforts to promote diversity and inclusivity in cinema during Pride Month.

Atrangi Re 

2021’s Atrangi Re delves into yet another Rai classic, a small town story of Rinku, portrayed by Sara Ali Khan, who is in love with Sajjad, portrayed by Akshay Kumar, for years. Set in a small town in Bihar, Rai takes the audience through a journey where Rinku elopes with Sajjad every time her grandmother wants to control her. The film takes us through an unlikely love triangle with Vishu, portrayed by Dhanush, who is kidnapped and forcibly married to Rinku.

Tumbbad

Aanand L Rai has often broken the box office pattern, which became evident with his production venture 'Tumbbad'. In times when action took centre stage, Rai brought a story that blended folklore with horror, creating a niche space for the horror genre. The film emerged as one of the most remarkable horror movies in recent time, and became a reference for other horror films to come.

Haseen Dillruba Franchise

Rai delivered one of the most creatively impactful films with ‘Haseen Dillruba’, which not only blew the minds of the audiences but emerged as the most-watched Hindi film on an OTT platform in 2021. The sequel of this thriller, Phir Aayi Hasseen Dillruba, is in the making, and has already been teased by Aanand L Rai on his social media. The pulpy romantic thriller is all set for a direct-to-digital release soon.

India’s premium content studio, Applause Entertainment, is set to make its debut in Tamil cinema with the release of a taut, edge-of-the-seat investigative thriller, ‘Por Thozhil’ in collaboration with E4 Experiments and Eprius Studio. The movie, directed by debutant Vignesh Raja, stars Ashok Selvan and Sarath Kumar in the lead roles, with Nikhila Vimal in a pivotal role.
The makers today released an intriguing title reveal with a chilling animation and haunting musical score, leading to much anticipation. ‘Por Thozhil’ translated as ‘The Art of War’, promises to be an intriguing thriller and is slated to release soon in cinemas.

The content studio has earlier produced several popular series, including ‘Humble Politician Nograj’ (Kannada), ‘Vadham’ (Tamil), ‘Kuruthi Kalam’ (Tamil), and ‘Iru Dhuruvam’ (Tamil). With a strong commitment to building a diverse content slate in all southern markets, Applause Entertainment is focused on creating a range of movies and premium series across different languages.

Applause Entertainment
Applause Entertainment is a leading Content & IP Creation Studio with a focus on premium drama series, movies, documentaries and animation content. A venture of the Aditya Birla Group, led by media veteran Sameer Nair, the studio has produced and released popular series across genres and languages which includes shows like Rudra: The Edge of Darkness, Mithya, Criminal Justice, Scam 1992: The Harshad Mehta Story, Undekhi, Bhaukaal and others that have gone on to win acclaim and applause. Applause’s feature film Zwigato, directed by Nandita Das and starring Kapil Sharma recently released in cinemas worldwide to tremendous critical acclaim. The Rapist, directed by Aparna Sen, recently won the prestigious Kim Jiseok Award at the Busan International Film Festival. Currently in production is also a robust slate of Theatrical and Direct-To-Streaming movies including Sharmajee Ki Beti, Jab Khuli Kitab and more. Applause has partnered with leading platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, ZEE5 and Voot Select for its creative output.

Eprius Studio LLP
Eprius Studio LLP. Is a Startup Production Studio. Led by Sandeep Mehra who has proven himself an incredibly inspiring and creative entrepreneur over the past years with Reliance Entertainment and an Investment Banker. Under his leadership, the company has ventured into syndication and content development. Multilingual content production has been prioritized, as have content collaborations with major studios such as Applause Entertainment, E4 Entertainment, to mention a few.
E4 Experiments LLP

The Production company is led by Mukesh Mehta who is in the South film Industry for the last 45 years along with CV Sarathi who have a proven track record for content driven films such as North 24, Kaatham starring Fahadh Fasil, directed by Anil Radhakrishnan, which won the National and State Awards, NAPKCB starring Dulquer Salman, directed by Sameer Thair , GODHA with Tovino Thomas directed by Basil Joseph, Ezra starring Prithviraj Sukumaran directed by Jay Krish in Malayalam and had launched Dhruv Vikram with Aditya Varma in Tamil.

Gearing up for mega release across the globe on 16th June 2023, the makers of Adipurush launched the divine poster on the auspicious occasion of Ram Navmi earlier in the morning! Within hours of its launch, the fans showered praises and adulation across platforms.  Depicting Prabhas as Raghav, Kriti Sanon as Janaki, Sunny Singh as Shesh, and Devdatta Nage bowing down to them as Bajrang, the audience surely big thumbs up to this new poster. Not only that, Prabhas’ solo post on Instagram has already garnered 1 million + likes making it the most-liked poster shortly after its divine launch.

A source close to the actress reveals, “Tamannaah has been prepping for this performance round the clock as she is very particular about everything. Performing at the opening is also a wonderful opportunity for her as an actress. She’s surely going to make your heart skip a beat.”

Tamannaah recently made headlines for her walk at Lakme Fashion Week. Speaking about her upcoming projects, 2022 was a promising year with Babli Bouncer 7 Plan A Plan B the actress is all set to dominate 2023 with multiple releases in Bollywood as well as in the South back to back. She is constantly shifting gears & making ends meet to deliver her best on-screen timings. With projects like Jee Karda, Lust Stories, Bhola Shankar, Jailer, & so on, we will be seeing her in roles that are poles apart from each other.

Zwigato has received positive reviews from both critics and audiences for its universal theme. The positive word of mouth has encouraged the Odisha government to take this move, which is sure to help drive people to the cinemas and promote the message of the movie to a wider audience.

Overall, this is a great boost for Zwigato and its message, and it’s a testament to the hard work put in by the cast and crew of the film, as well as the support from the government of Odisha.

We all remember her ‘Jaane Tu Ya Jaane Na’ ‘s tomboyish looks in denim shorts and jeans but this cute and adorable “Aditi” has turned into a Glamorous Queen now with her traditional looks that make her look like a true Bharatiye Naari! She just posted a reel describing her transition from jeans to sarees and how the latter make her feel closer to her homeland.
Well no complaints from her fans because everyone is just loving her new avatar.

Genelia sets a great example of staying true to her roots in a gorgeous golden saree.The actress is one such diva who can pull of any type of saree with panache
For all those saree lovers out there, its time to follow the fashion cues of this Bollywood diva who slays it like a queen in a nine yards of pure grace. Pretty prints, light fabrics and soothing colours, are all encompassed in the actress’s wardrobe and dictate her collection of every Indian women’s dream attire.

Tanishaa, who plays the most endearing role in the movie, opens up about her character.

She says, ” Agni-Daah is a beautiful very very sensitive short film which is about abandonment issues and the cycle of life. It’s about a woman’s relationship with death and how she doesn’t understand it until she herself goes through the losss of the only father she has ever known who gave her a life after rescuing her from the dustbin.Agni-Daah is not supposed to entertain you, it’s supposed to make you feel and think and I think it does that in an impactful way.”