Kolkata-Based Decodale Crafts ℅ Kolkata Beads Centre Secures Strategic Investment at ₹10 Crore Valuation, Eyes National Supply-Chain Expansion in India’s Festive and Craft Market
Decodale Crafts raises fresh capital from investor Mr. Alokk Mukim to scale sourcing, product development, and supply-chain operations — building for long-term strength in India’s high-growth festive, wedding, and decorative segment.
Decodale Crafts, behind the well-established Kolkata Beads Centre, has announced the successful close of a funding round at a post-money valuation of ₹10 crore. The investment has been made by Mr. Alokk Mukim, a seasoned investor with a keen eye for consumer and trade-facing businesses built on operational fundamentals. The round was led by Piyush Khandelia (Founder) and Shresth Jha (Strategic Partner), who together have shaped Decodale’s growth strategy, sourcing infrastructure, and market expansion blueprint. The fresh capital will be deployed to accelerate the company’s next growth phase, with a clear mandate on scale sourcing, product development, and supply-chain infrastructure.
The market Piyush Khandelia and Shresth Jha are addressing runs 365 days a year. India’s celebration economy — Diwali, Rakhi, Dussehra, Christmas, Eid, Sankranti, Pongal, Navratri, Onam, Baisakhi, and dozens of regional festivals across every state — sustains one of the world’s most consistent consumer demand cycles. Add India’s wedding industry (USD 130 billion, growing at 14%+ CAGR through 2030), a gifting market valued at USD 75 billion, and a home décor segment at USD 25 billion — and the scale of the opportunity becomes self-evident. Decodale Crafts Pvt Ltd is built to serve this full-spectrum, always-on celebration economy.
Founder’s Perspective
“This funding marks an important inflection point for us. We have built Decodale brick by brick — through sourcing discipline, hands-on product development and a genuine understanding of what the Indian festive and decorative market demands. Today, with more than 3,000 products across festivals, weddings, celebrations, gifting, décor and craft requirements, we have proved that there is real commercial depth to this category. This investment gives us the backing to operate at a different scale — to source bigger, build faster, and serve our customers better across every segment.”
— Piyush Khandelia, Founder
Investor’s View
“When I looked at Decodale, what stood out was not just the category or the numbers — it was the philosophy of the founders. In today’s startup environment, most businesses are in a race to grow topline at any cost. Decodale is different. Piyush and Shresth are building this the right way — with sourcing depth, cost discipline, and a customer-first product approach. They are not looking to burn and grow; they are looking to build steady, build strong, and build something that lasts. That is exactly the kind of business I want to back. India’s festive and celebration economy is massive, and it rewards those who understand it from the ground up. I believe Decodale has the foundations to become a significant organised player in this space.”
— Mr. Alokk Mukim, Investor
Use of Funds
The newly raised capital will be deployed across three priority areas: strengthening sourcing capability to access a wider and more competitive supplier base; accelerating product development cycles to stay ahead of seasonal and trend-driven demand; and building a more structured, resilient supply-chain foundation that can support long-term growth at scale. The company’s approach is deliberately measured — prioritising operational depth over aggressive expansion, and margin sustainability over volume-at-any-cost growth.
Decodale currently offers more than 3,000 products across festive, wedding, decorative, gifting and craft categories, serving B2B buyers, wholesalers, resellers and retailers through both direct and trade channels. Its bulk pricing model gives it flexibility to serve a wide range of order sizes — an advantage that many peers in this segment lack.
About Decodale Crafts
Decodale Crafts is the corporate entity behind Kolkata Beads Centre, a recognised name in India’s festive and craft supply segment. Founded by Piyush Khandelia, with Shresth Jha as Strategic Partner, the company is engaged in sourcing, product development, and supply of festive, decorative, craft and celebration-related product categories. Its product catalogue — covering festivals, weddings, gifting, décor, raw materials and creative supplies — is accessible to trade buyers, wholesalers and retailers through the company’s wholesale catalogue on wholesaleonly.catalog.to.
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