From Spotting a Market Gap to Writing a Book: Ravi Kapoor, Founder of Tushar Gems, Launches “Success by Chance or Choice”

India buys gemstones in huge numbers, yet had no gemstone brand. The man who fixed that has now written about the choices behind it.

Ravi Kapoor (third from left) with guests at the launch of Success by Chance or Choice at Prerna Utsav 4.0, New Delhi.

New Delhi: Ravi Kapoor, founder of Tushar Gems and creator of the gemstone brand Gemwix, launched his book Success by Chance or Choice at Prerna Utsav 4.0 at the Kendriya Hindi Sansthan, New Delhi, on Sunday, October 25, 2026. In his address, he explained how one observation about his own industry changed the course of his business.

The problem he saw

•           Gemstones in India were mostly sold loose, with no brand behind them

•           Buyers often had no easy way to check what they were buying

•           The same stone could be sold at very different prices to different customers

The choice he made

Instead of accepting the market as it was, Ravi Kapoor built Gemwix:

•           Certified: every Gemwix gemstone comes with a certificate from IIGJ Research & Laboratories, which works under GJEPC

•           Sealed: stones come in sealed, branded packs

•           Priced openly: each pack carries a printed MRP

•           Three tiers: Classic, Premium and Luxury

Read more in the Gemwix Sealed Pack & MRP FAQ, or check any stone through the certificate verification guide.

Ravi Kapoor presents a copy of Success by Chance or Choice to a guest.

Why it connects to the book

The book’s central idea is that success comes from preparation and choice, not just luck. Ravi Kapoor told the audience that Gemwix is one example: the gap was visible to many people in the trade, but someone had to choose to act on it.

He also spoke about:

•           Starting in 1998 as a first-generation entrepreneur from a middle-class family

•           Building a business without internet or AI tools

•           Continuing to travel abroad for opportunities, including a recent week in China

Q&A: the business behind the book

What is Gemwix? A gemstone brand launched by Tushar Gems in 2025. Every stone is sold sealed, certified and with a printed MRP.

Why does certification matter so much to him? Because a buyer should get proof of what they are paying for, not just a promise.

What does a market gap mean for a young entrepreneur? In Ravi Kapoor’s view, it is the clearest starting point: look for what is missing and choose to fill it.

Can others join the Gemwix model? Yes. Tushar Gems offers a Gemwix franchise and wholesale supply for jewellers and astrologers.

The launch

Felicitation at Prerna Utsav 4.0.

The book was launched in the presence of chief guest Ashok Kumar Singh, programme president Alka Sinha, special guest Prof. Dr. Meeta Sinha, keynote speaker Rishi Kumar Sharma and welcome president Dr. C. M. Bhagat. The festival was organised by Prerna Darpan Sahityik evam Sanskritik Manch and Sahitya 24 Prakashan, led by founder Hariprakash Pandey. Guests received gift bags, and media teams, including the news agency IANS, interviewed Ravi Kapoor at the venue.

Success by Chance or Choice is available on Amazon and Amazon Kindle.

About Tushar Gems: Founded by Ravi Kapoor in Karol Bagh, Delhi, in 1998, Tushar Gems and Jewellery Pvt Ltd is a member of GJEPC, with stores at Gold Souk Mall, Gurugram and Karol Bagh, New Delhi.

Useful links

•           Ravi Kapoor, founder profile: tushargems.com/pages/ravi-kapoor

•           Tushar Gems: tushargems.com

•           Gemwix certified gemstones: tushargems.com/collections/gemwix

•           Press & media: tushargems.com/pages/press

•           Ravi Kapoor on LinkedIn: linkedin.com/in/ravikapoor-tushargems

•           TEDx talk, “Success by Chance”: youtu.be/9gl_wQ2-Ar8

Publisher, Sahitya 24: sahitya24.com